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Augmented Reality ‘Cheetle’ Detector: Frito-Lay and Cheetos Super Bowl...
30-second summary: How augmented reality was incorporated into an award-winning marketing campaign with Frito-Lay and Cheetos. Close collaboration with Google to effectively scale the project. Uncover...
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How Walgreens scaled its performance storytelling
While every good marketer (and great brand) knows the importance of personalization, the larger challenge lies in delivering these experiences at scale. As Covid-19 hit the world, Walgreens — one of...
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How Walgreens Boots Alliance rebuilt for first party data
Boots, one of the UK’s largest Beauty and Pharmacy retailers, has a rich 170-year history. Their customers have always been at the core of this. The latest tagline, ‘Boots with you. For life.’ is...
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Fractured to first-class: The digital transformation story of the UK’s...
UK CRM revenue is up by 167% year-on-year. Cost to serve is down by 25% through budget efficiencies. Conversion of abandoned baskets is up by 9% worth £2.5m. The digital transformation journey of tech...
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Ray-Ban and AEG’s winning formula: Music festivals and data-driven branding
30-second summary: Live event sponsorships present a massive opportunity for brands to build awareness, visibility, trust, and recall Ray-Ban has gained a unique advantage by being part of their...
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