Retailers, expand your identity strategy to include marketing
30-second summary: Identity is at the core of many advertising strategies and helps target the right audience. Identity can also be very valuable for a variety of marketing use cases across search,...
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Key Insights: Amazon Prime Day 2020 highlights on sales and funding
30-second summary: Amazon focuses on small and medium businesses and decides to invest $18 billion this year to help small and medium-sized businesses succeed in its store. Sellers saw record-breaking...
View Article7 quick marketing fixes you can apply before the holiday season
30-second summary: The competition will be fierce this year due to an increased number of players. Optimizing images gives you a slight edge on the search engines. Cross-functional teams should carry...
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Three ways merchants can leverage fintech to reach shoppers
30-second summary: Transactional advertising focuses on reaching consumers at the point of sale, motivating an immediate action or interaction with a business. Transactional advertising has gone...
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How web-based AR can help retailers boost customer engagement and sales
30-second summary: This article will look into the benefits of Augmented Reality (AR) content experiences, specifically in the retail sector: It will define and explain the value of WebAR versus...
View ArticleSeven UX ideas to improve your ecommerce sales
30-second summary: Follow these seven amazing ideas to boost your online sales and improve your ecommerce user experience. Chatbots and better navigation should be a must for any ecommerce site to...
View Article‘Tis the shopping season: Tips to engage holiday consumers
30-second summary: The events of 2020 have drastically changed the mindset of the modern shopper, and it’s important that retailers understand consumers’ needs and motivations. With the many...
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Ecommerce trends: Shift to online shopping may be permanent
30-second summary: In our recent Marketing Innovation Forum, ClickZ focused on ecommerce transformation and what retailers can learn from the challenges of 2020. The two-panel session looks at the...
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Top marketers highlight 5 common themes about the impact of 2020 on business
30-second summary: ClickZ interviewed four marketing leaders from industry-leading organizations including eBay, IBM Watson, FILA, and Salesforce with the goal of understanding how 2020 has impacted...
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Five retail and marketing trends for 2021
30-second summary: Ecommerce is getting obsolete as the lines between online and offline get blurrier. Biometrics is gaining ground as an independent payment option. Humans are natural at speaking,...
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Despite what you think, 2020 had a silver lining. It forced ecommerce to...
30-second summary: Retail has split more than ever before as the trend shifts to a more even 50-50 ecommerce and offline sales ratio Ecommerce took a diversified approach to marketplaces and...
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Steering retail into 2021 with digital at the wheel
30-second summary: The shift to online shopping was already well underway pre-pandemic. Consumers are taking advantage of expanded service offerings to get the products. Customers see digital and...
View ArticleA scalable lead generation platform drives local sales
30-second summary: Consumers are bombarded with digital information channels. Transferring brand awareness to a local purchase requires consistent information. Non-linear customer journeys necessitate...
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How conversational analytics helped StarKist grow their tuna pouch category...
30-second summary: StarKist, a 100-year-old company, was facing uncertainty in the market. It began launching new products in 2000 when it introduced the pouch category, but growth stagnated for...
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A look at the full revenue impact of retail media ad platforms
The rise in retail media is one of the hottest topics in marketing today. It’s no mystery that the pandemic has massively changed consumer behavior and usher in rampant digital transformation...
View ArticleHow app-free contactless payments are retailers’ and shoppers’ little helpers
30-second summary: Retailers are rapidly reinventing the shopping experiences by exploring technologies to increase customer engagement, sales, and loyalty Because in-person shopping remains...
View ArticleHow will technology transform the fragile client/agency ecosystem?
30-second summary: The client/agency ecosystem is profoundly being reshaped, effectively fueled by new technological advances across the partnership lifecycle The cost of complexity, the need for more...
View ArticleProduct recommendations are not “one size fits all”
30-second summary: The reopening of stores does not indicate a negative trend for ecommerce because online shopping is a consumer behavior that is here to stay To experience continued success...
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How Columbia Care Inc is redefining Cannabis retail
30-second summary: With regulatory movements legalizing cannabis in 16 states, the cannabis industry is now forecasted to surpass $100 billion by 2025 Even after record sales in 2020, Columbia Care...
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Fazoli’s Restaurants: Driving loyalty with app-based program
How the American restaurant chain used data and innovation to survive and thrive during the pandemic Fazoli’s, a US-based fast-casual restaurant chain with over 200 locations, are innovating and...
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